The challenge in designing the identity, packaging, and website for Renée Rouleau Skin Care, whose own process is based on blending science and nature to create the best products, was to present the science behind the line in a visually appealing and accessible way. The result was a new logo that balanced feminine colors and typography with an abstract floral motif that could be applied to a variety of product types and the company’s website. Designed while at Blenderbox.