When personal trainer (and longtime friend) Ingrid Segev came to us with questions about building a fitness website for her newly launched business in Morris County, New Jersey, we were thrilled to help. ISF stands for Inspiration + Sculpting = Fitness, Ingrid’s singular approach to helping women of all ages and fitness levels achieve their goals in pursuit of a healthy, happy, well-balanced lifestyle. Upper Notch designed a website that would showcase Ingrid’s motivational photography and put her services front and center to help her reach potential new clients, all defined by a pretty but energetic color palette. Upper Notch also provided branding and copywriting support built around the existing ISF logo and marketing content.