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Introducing the “Poetry in Motion” Running Tank Collection

When we’re not using our creative skills to increase the value of our clients’ brands, we are spending time writing and designing for our sister company (no pun intended). Upper Notch Press is our creative outlet, where we combine original poetry…

Health & Fitness Logos, Three Ways

Here’s something you probably don’t think about often: What—visually—inspires you to work out? Or to choose to buy and prepare nutritious foods over less healthy ones? What colors and images represent fitness and well-being? It’s a challenging question to answer, when…

Running Downhill (and Two New Client Logos)

  When Danielle and I first moved to Manhattan in 2007, we lived in a closet of an apartment down on Gold Street in the Financial District. At this time, Danielle was on a mission to turn me into a runner…

In Situ: Our “Daddy’s Arms” Print, Ikea Hacks, and DIY Name Art for a Sweet Girl’s Nursery

When we’re not using our creative skills to increase the value of our clients’ brands, we are spending time writing and designing for our sister company (no pun intended). Upper Notch Press is our creative outlet, where we combine original poetry…

Healing, Hope, and Horses: New Logo and Branding for Harmony Reins

Working with professional mental health counselor Sarah Jane Chaplin on developing a new name, brand identity, and logo for her New Hampshire-based practice was truly a creative dream. Sarah Jane’s counseling services range from dealing with daily stress to overcoming trauma, for…

What’s Inspiring Us: June Edition

June is such a sweet month, stretching out as an unassuming footpath, lined with electric blooms and wandering from one halcyon evening to the next straight into the heart of summer. Some days are hot, and some are still refreshingly cool…

Capture the Sweetness of Fatherhood with This Father’s Day Poetry Print

When we’re not using our creative skills to increase the value of our clients’ brands, we are spending time writing and designing for our sister company (no pun intended). Upper Notch Press is our creative outlet, where we combine original poetry…

Commemorate a Personal Best with Our “Girl Loves to Run” Print

When we’re not using our creative skills to increase the value of our clients’ brands, we are spending time writing and designing for our sister company (no pun intended). Upper Notch Press is our creative outlet, where we combine original poetry…

Our Romantic Lake Prints Are the Perfect Wedding Gift

When we’re not using our creative skills to increase the value of our clients’ brands, we are spending time writing and designing for our sister company (no pun intended). Upper Notch Press is our creative outlet, where we combine original poetry…

What’s Inspiring Us: April Edition

Longer daylight hours and warm weather have arrived and with them all that innate spring-cleaning energy that makes you want to tackle every project on your to-do list simultaneously. (Just us?) And at the top of our list is opening shop…

What’s Inspiring Us: February Edition

February has hustled by in a blur of snowstorms, discounted Valentine’s Day chocolate, and cozy Netflix-and-knitting sessions. (I take no credit for the knitting—this is a skill that is all Jacqueline—but I do claim the majority of the Hershey Kiss consumption.) Edit…

What’s Inspiring Us: January Edition

When the sun disappears for days at a time, we find ourselves searching for brightness everywhere—anywhere—else. This month we’ve been busy working on our first collection of fine art under the Upper Notch Studio umbrella. Despite the weather, the world is…

How to Give a Great Wedding Toast, Part 2

Cue the “Wedding March”! You’re back for more. In the first part of our post on How to Give a Great Wedding Toast, we talked about how to shape your thoughts and memories into a memorable, meaningful wedding speech. Once you’ve…

How to Give a Great Wedding Toast, Part 1

Once again we find ourselves at the height of wedding season. And for anyone—like me—whose brother, sister, child, or friend is making their vows in the near future, it means the prospect of a giving a wedding speech is on the horizon….

What’s in a Name?

Our site is finally up and running! For anyone curious about the origin of the Upper Notch name, here’s the quick scoop. Jacqueline and I grew up on Notch Road. Our house, where our parents still live today, is at the…

In Search of Wedding Invite Inspiration? Think Architecturally

So despite the thousands upon thousands of designs on sites like Minted and countless Pinterest searches, you can’t seem to find a wedding invitation you like. Sure, some couples do have the rare singular vision for how they want to announce the occasion (boat anchors?…

Writing Your Own Wedding Vows: Say What You Mean to Say

Writing your own wedding vows is no small undertaking. Love is such a crazy, abstract thing to put into words–not to mention the pressure of stringing your thoughts together and delivering them, eloquently, in front of dozens, sometimes hundreds of people….

What We Can Learn from a Four-Year-Old About Graphic Design

One of my all-time favorite pieces of typography is a poster that my sister Danielle made when she was four. Ever the entrepreneur, she had set up shop on a railroad tie along our road (Notch Road, of course) selling rocks painted with…

“Schatz Images: 25 Years” Earns High Photography Praise

Internationally acclaimed photographer Howard Schatz released a spectacular collection of images earlier this year, called Schatz Images: 25 Years. The beautifully designed two-book box set (published by Glitterati) has received glowing reviews from fans of Schatz’s work and industry organizations, including the International…

Websites with Great Copywriting: Humor

This is the first in a series of posts spotlighting websites with outstanding copywriting. Let’s start with something a little silly. Humor, by Frank Body Frank Body is an Australian company that makes coffee-based skin-care products. The website copy is playful and…