Portland, Maine-based journeyman Nick Rossi was already an in-demand figure on the custom knife-making scene when he asked Upper Notch to bring his brand to a broader market with an e-commerce website. Upper Notch evolved the logo for Nick Rossi Knives to convey both the rugged aspect of hand-forging along with the inherent luxury and beauty in each one-of-a-kind knife. The website design incorporates elements of Art Deco and a fresh, clean green-and-black color palette that presents a standout aesthetic in the knife-making industry. The custom e-commerce website features a wait-list feature for Nick’s Off-the-Workbench line, allowing customers to be quickly notified when they can purchase one of his beautiful pieces.