The Infinity Challenge
Branding, Copywriting, UX, Design, Website
The Infinity Challenge is a partner-based workout, nutrition, and support-focused weight loss competition. Created by health coach Sarah Hross as a small group event in 2016, this reward- and results-driven challenge evolved into a community of 1,500 (and counting!) participants. Upper Notch designed the logos for The Infinity Challenge; its parent company, Infinite-A-Game; and its sister group, Infinite Superheroes. We designed iconography; a custom, responsive website built in WordPress by our partners at Rockwood Web Solutions; and created the brand’s voice through original messaging, blog posts, and copy.