Manchester, New Hampshire, construction company Solid Roots needed a new logo and strong tagline to represent the newly formed business and its dedication to reliable, high-quality craftsmanship. The resulting design draws inspiration from the Solid Roots moniker, forming the silhouette of a house with thick, sturdy, interlaced beams. The original tagline—catchy and aspirational—is an integrated part of the mark: “Dreams Are Built On Solid Roots.” Upper Notch created a custom multi-site for Solid Roots, presenting the commercial, residential, and ADU-focused branches of the company in separate environments while maintaining a visual connection. Upper Notch continues to support Solid Roots with their print and digital needs.