Manchester, New Hampshire, construction company Solid Roots has been serving its local communities for several years, but it didn’t have a logo or strong tagline to represent the business and its reliable, high-quality craftsmanship. The resulting design draws inspiration from the Solid Roots moniker, forming the silhouette of a house with thick, sturdy, interlaced beams. The original tagline, meant to be catchy and aspirational, is an integrated part of the mark: “Dreams Are Built On Solid Roots.” A full vehicle wrap design for one of the company’s trucks literally put the new branding in motion, giving Solid Roots a visual identity on site and around town.