I remember working in magazine publishing in Manhattan during the financial crisis of 2008. Magazines had been feeling the real…
Category: Branding
Starting Up? Don’t Overlook This Essential Element
Upper Notch offers brand identity design services for companies and individuals. Starting a business is tough work, no joke. From…
A Striking New Logo Design for a Local New Hampshire Field Dog Trainer
New Hampshire-based design agency Upper Notch created a fresh new logo design for East Coast Field Dog, a local dog…
What’s Inspiring Us: June Edition
June, that sweet, unassuming middle lady of the calendar. Here’s what our happy design agency has been up to and…
Health & Fitness Logos, Three Ways
Here’s something you probably don’t think about often: What—visually—inspires you to work out? Or to choose to buy and prepare…
Running Downhill (and Two New Client Logos)
When Danielle and I first moved to Manhattan in 2007, we lived in a closet of an apartment down…
Healing, Hope, and Horses: New Logo and Branding for Harmony Reins
Working with professional mental health counselor Sarah Jane Chaplin on developing a new name, brand identity, and logo for her…
What’s in a Name?
Our site is finally up and running! For anyone curious about the origin of the Upper Notch name, here’s the…
Websites with Great Copywriting: Humor
This is the first in a series of posts spotlighting websites with outstanding copywriting. Let’s start with something a little…